Teaching

Teaching Assistant

Course: MSBA7012 Social Media and Digital Marketing Analytics
Role: Teaching Assistant (AY2021–22, AY2022–23)

• Delivered three tutorials per year with live coding demonstrations in Python, SQL and analytics tools.
• Guided and graded text-mining and digital-marketing analytics assignments.
• Provided prompt one-on-one support to student questions.

Student Evaluations

AY 2021–22 (n = 72):

• 90 % agreed or strongly agreed that the tutorials helped them learn (72 % strongly agree; mean score 87.8 / 100).
• 92 % agreed or strongly agreed that the tutor communicated material effectively (71 % strongly agree; mean 87.8 / 100).
• 91 % agreed or strongly agreed that the tutor provided helpful feedback (73 % strongly agree; mean 88.4 / 100).

AY 2022–23 (n = 13):

• 93 % agreed or strongly agreed that the tutorials met learning outcomes (62 % strongly agree; mean 86.5 / 100).
• 84.6 % agreed or strongly agreed that the tutor stimulated their interest (62 % strongly agree; mean 84.6 / 100).
• 90.4 % agreed or strongly agreed that the tutor communicated clearly (69 % strongly agree; mean 90.4 / 100).
• 90.4 % agreed or strongly agreed that the tutor provided helpful feedback (69 % strongly agree; mean 90.4 / 100).