Teaching

Teaching Assistant

Course: MSBA7012 Social Media and Digital Marketing Analytics
Role: Teaching Assistant (AY2021–22, AY2022–23)

• Delivered three tutorials per year with live coding demonstrations in Python, SQL, and analytics tools.
• Guided and graded text-mining and digital-marketing analytics assignments.
• Provided one-on-one support to students’ questions.

Student Evaluations

AY 2021–22:

• 90 % agreed or strongly agreed that the tutorials helped them learn (mean 87.8 / 100).
• 92 % agreed or strongly agreed that the tutor communicated material effectively (mean 87.8 / 100).
• 91 % agreed or strongly agreed that the tutor provided helpful feedback (mean 88.4 / 100).

AY 2022–23:

• 93 % agreed or strongly agreed that the tutorials met learning outcomes (mean 86.5 / 100).
• 84.6 % agreed or strongly agreed that the tutor stimulated their interest (mean 84.6 / 100).
• 90.4 % agreed or strongly agreed that the tutor communicated clearly (mean 90.4 / 100).
• 90.4 % agreed or strongly agreed that the tutor provided helpful feedback (mean 90.4 / 100).